Last November 25th, took place the ceremony organized by the Internal Communication and Corporate Identity Observatory, where 9 projects on strategic communications were awarded. These projects are oriented to internal public and have set the trend in the innovation and excellence areas.
The Internal Communication and Corporate Identity Observatory was created in 2003 by Atrevia consulting together with Capital Humano magazine and IE Business School, under the aim of deepening in the qualities of Internal Communication as a tool that connects values, corporate identity, culture and brand management.
In a moment in which the impact of internal communication is already a reality, the jury has valued specially the innovation and the strategic scope of the initiatives, analyzing the impact of each one through the indispensable indicators and measuring presented.
This time, Emotional Driving has been the campaign created by Gonvarri Steel Services that has been awarded as the Best practice in Internal Communication on Corporate Sustainability. MARCOM and Sustainability Director Juan Llovet and HHRR and Safety & Health Director Pablo González de Suso attended the ceremony.
With this, there are already six prizes awarding the project focused on training and raising awareness in road safety and which have already joined the plants located in Madrid, Asturias, Navarra, Barcelona, Galicia, Tarragona and Valencia.
To learn more about Emotional Driving project, click here.