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Emotional Driving web series receives its first award: Stevie Bronze

Emotional Driving web series has received a Bronze Award in the International Business Awards, better known as Stevie, in the Branded Content category. With this there are 11 the awards received by Emotional Driving in different categories. Emotional Driving aims to raise awareness in road safety and promote a safer driving, through positive emotions and optimistic testimonies by road traffic victims. Now the project is expanding with the book and the web series. As recognition, Emotional Driving Project has been awarded in the category of Internal Communications and as initiative of Corporate Social Responsibility. This is the first award for the web...

Emotional Driving y Sonia Prieto en “Seguridad Vital” de Televisión Española

TVE Show “Seguridad Vital” showed yesterday an interview to Sonia Prieto, employee at Gonvarri Steel Services and one of the main protagonists in Emotional Driving web series. You can also read her chapter in the book here. During the interview, Sonia Prieto explained her accident, how she overcame it and talked about Emotional Driving and how this Project benefits Gonvarri employees and society. We invite you to watch the interview in the following...

Emotional Driving wins a Gold SABRE EMEA award

Emotional Driving Project has won a Golden SABRE Award in automotive class. This award recognizes the awareness work developed by Gonvarri Steel Services (GSS), whose employees have been the best ambassadors and speakers since a year and half ago. With this, there are already ten national and international awards won by Emotional Driving, both in the best campaign in internal communications and in the corporate social responsibility. Emotional Driving aims to promote a safer driving, to raise the sense of belonging to the Company and increasing the use of Leading the Change. Now, the Project is expanding externally with the book and web series. Josu Calvo, CEO of GSS, received the award from Adolfo Corujo, Chief Talent & Innovation Officer and Partner at LLORENTE & CUENCA, who attended the ceremony celebrated in Berlin last...

AESLEME receives a 5,000 euros collective donation from Emotional Driving Book Challenge

Thanks to the high participation in the Emotional Driving Book Challenge performed during the last 6 weeks, it has been collected 5,000 euros of collective donation toAESLEME (Prevention of Accidents that Cause Spinal Cord), organization key in the road safety Project. It was set that if among all the participants, they would achieve 5,000 points they would be translated into euros. By the end of the challenge, there were over 200,000 points collected. Mar Cogollos received the check from Sonia Prieto, employee at Gonvarri and that, as the AESLEME’s General Manager, is also protagonist in one of the episodes of the Emotional Driving web series and writer of one of the book’s chapter. To Mar Cogollos, this donation is an incentive in their daily work of raising awareness on road safety, in which they will invest...

Already available Emotional Driving web series

There are already available the four episodes from Emotional Driving web series. You will find moving stories about four of the protagonists from the book that, from a positive and emotional point of view, tale their experiences when driving. Sonia Prieto, employee at Gonvarri, had a car accident when she was 7 months pregnant. Mar Cogollos‘ life changed for ever when she was on her twenties. Gustavo Almela has learnt to live in a wheelchair. And Martin Bernhardt changed his attitude when driving due to several reasons. Find out their stories and share...

Emotional Driving, what motivates us to drive safely?

More than 72% of work accidents aren’t at the workplace, but on the road: during worker’s round trips. However, the majority of the Road Safety initiatives do not set its focus on these trips. This is the reason why Gonvarri launched, a year ago, the initiative Emotional Driving, centered on the reasons through positive messages which encourage us to drive in a safer way each day. Today, during the World Day for Safety and Health at Work, Gonvarri launches the “Emotional Driving, The Book”, a book that narrates a series of inspirational stories about the need to drive safe and the reasons behind it. The book presentation will take place the next 10th of June at the Book fair in Madrid and is already available through the Emotional Driving mobile APP at the App Store (iOS) and Google Play Store (Android). As well as counting with a YouTube trailer. The book has served as reference for the production of a four chapter web series starring four of the book’s authors, presenting today its trailer and first chapter, which narrates the shocking story of Sonia Prieto, a Gonvarri employee that suffered an accident just before giving birth. Several known celebrities and institutions have joined the initiative, such as Spanish rally driver Carlos Sainz or AESLEME, the Association for the Study of Spinal Cord Injuries. The driver assures that “every action in favor of road safety, prevention, raising awareness, is more than welcome. Because this is continuous fight.” Emotional Driving started as an initiative just for the company employees, but due to its success and high participation levels and commitment, it...